La crescita di un’azienda passa attraverso l’ampliamento del portafoglio clienti. E questo è un concetto scontato, ma è molto più arduo metterlo in pratica, soprattutto in un mondo commerciale che è notevolmente cambiato con l’avvento delle nuove tecnologie.
Per cui la lead generation, la generazione di nuovi potenziali contatti, è l’obiettivo numero uno per gli uomini commerciali e di marketing che operano soprattutto nel B2B.
Il testo ha un ritmo serrato ed è decisamente pratico, queste caratteristiche lo rendono altamente fruibile e di grande aiuto per ottenere risultati da subito.
L’autorevole autrice aiuta a portare sistematizzazione e organizzazione in tutte le sfaccettature della lead generation: la costruzione dei processi, le best practice, le verifiche, i miglioramenti.
Il lettore imparerà a ‘massimizzare’il valore degli strumenti e delle strategie B2B, in special modo con applicazioni legate alle nuove tecnologie e ai nuovi canali commerciali. Una parte di rilievo viene data all’analisi dell’intero ciclo di vita del contatto: la qualificazione, la cura, le misurazioni e il tracciamento.
Il testo è improntato sulla chiarezza, sull’effettiva l’usabilità e sulla velocità di attuazione, ciò permette alla forza vendita di essere altamente produttiva… e quindi all’azienda di fare profitti.
Lead generation: Generare nuovi contatti commerciali con soluzioni d’avanguardia (Italian Edition)
Amazon.co.uk Price: $13.99 (as of 08/02/2021 17:23 PST- Details) Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Product Author | |
---|---|
Product Binding | |
Product Label | |
Product Languages | |
Product Manufacturer | |
Product NumberOfPages | |
Product ProductGroup | |
Product ProductTypeName | |
Product PublicationDate | |
Product Publisher | |
Product ReleaseDate | |
Product Studio | |
Product EISBN | |
Product Format |
Related products
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
The first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. This book claimed that through a piece of software called a “browser”, which accesses “web sites”, the world economy and [...]
E-Commerce
SEO Vs Lead Generation: Its written specially for Business Owners, Marketers, & Marketing Students
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Are you asking these questions? 1. Is having a website alone enough for a business to sustain?2. Would Search Engine Optimization help me to get sales leads?3. What are the 2 strategies to generate leads4. Does being on page 1 of Google boost my sales? If you answered yes, this ebook is for you
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Doctors have a harder time than ever doing their job and staying passionate about their chosen profession. With the dismal reimbursement situation for U.S. practitioners, many doctors are having to close their practices because they can no longer afford to keep them open. But what if there was a way to improve the situation? What [...]
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
This is an interview that Ryan White, host of The Local Small Business Marketing Show, conducted with me, Shawn Bayley, a short while ago. We covered a ton of valuable information, which is why I have put this book together. I wanted to make it even more accessible to those who are looking to build [...]
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Un’attività di marketing digitale efficace non è costituita da una zuppa di tecniche buttate insieme in una padella ma un raffinato pasto che segue una specifica ricetta. In questo eBook Filippo Toso descrive un framework in 7 passi ideato per avviare, ottimizzare e far crescere un business attraverso specifiche azioni di marketing digitale. Si tratta [...]
E-Commerce
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Here’s How to Get Your First Book Outlined, Written and Published in Just 90-Minutes… You already know what your book is going to be about. You’ve spent years thinking about it, and developing your specialized knowledge. The time consuming part is to get what’s in your head out on paper where it can start spreading [...]
E-Commerce
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Discover The Secrets To Using Facebook The Right Way For Success In Your Business! How To Use Facebook To Whip Your Market Into A Money Machine How would you like to get a boost to your business today by using Facebook the right way? Using Facebook to get a business recognized online is very effective [...]
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal Clients Do You Want More Qualified Leads? Do You Want Better Results from Your Business Marketing Efforts? Has Your Target Audience Been Clearly Identified? Does Your Business Have Strong Visibility Online? If any of these apply then this book was written for you! Mastering Digital [...]