The Future of the Sales Profession: How to survive the big cull and become one of your industry’s most sought after B2B…
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According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often – to get calls from prospects interested in the products and services they’re selling. This book was the result. It will provide [...]
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La crescita di un’azienda passa attraverso l’ampliamento del portafoglio clienti. E questo è un concetto scontato, ma è molto più arduo metterlo in pratica, soprattutto in un mondo commerciale che è notevolmente cambiato con l’avvento delle nuove tecnologie.Per cui la lead generation, la generazione di nuovi potenziali contatti, è l’obiettivo numero uno per gli uomini [...]
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