La crescita di un’azienda passa attraverso l’ampliamento del portafoglio clienti. E questo è un concetto scontato, ma è molto più arduo metterlo in pratica, soprattutto in un mondo commerciale che è notevolmente cambiato con l’avvento delle nuove tecnologie.
Per cui la lead generation, la generazione di nuovi potenziali contatti, è l’obiettivo numero uno per gli uomini commerciali e di marketing che operano soprattutto nel B2B.
Il testo ha un ritmo serrato ed è decisamente pratico, queste caratteristiche lo rendono altamente fruibile e di grande aiuto per ottenere risultati da subito.
L’autorevole autrice aiuta a portare sistematizzazione e organizzazione in tutte le sfaccettature della lead generation: la costruzione dei processi, le best practice, le verifiche, i miglioramenti.
Il lettore imparerà a ‘massimizzare’il valore degli strumenti e delle strategie B2B, in special modo con applicazioni legate alle nuove tecnologie e ai nuovi canali commerciali. Una parte di rilievo viene data all’analisi dell’intero ciclo di vita del contatto: la qualificazione, la cura, le misurazioni e il tracciamento.
Il testo è improntato sulla chiarezza, sull’effettiva l’usabilità e sulla velocità di attuazione, ciò permette alla forza vendita di essere altamente produttiva… e quindi all’azienda di fare profitti.
Lead generation: Generare nuovi contatti commerciali con soluzioni d’avanguardia (Italian Edition)
Amazon.co.uk Price: $13.99 (as of 08/02/2021 17:23 PST- Details) Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Product Author | |
---|---|
Product Binding | |
Product Label | |
Product Languages | |
Product Manufacturer | |
Product NumberOfPages | |
Product ProductGroup | |
Product ProductTypeName | |
Product PublicationDate | |
Product Publisher | |
Product ReleaseDate | |
Product Studio | |
Product EISBN | |
Product Format |
Related products
E-Commerce
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Here’s How to Get Your First Book Outlined, Written and Published in Just 90-Minutes… You already know what your book is going to be about. You’ve spent years thinking about it, and developing your specialized knowledge. The time consuming part is to get what’s in your head out on paper where it can start spreading [...]
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
An excerpt, “…Don’t be too focused on having a contest. When you keep holding contests, people will only want to associate with you when you have contests. A contest held once a year or so is a good idea to get your name out there, but that’s it. Don’t rely on this too heavily, though. [...]
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Brighton based Digital Marketing Agency ROARlocal.com produce a lively, informative monthly magazine called Digital Marketing Insider. Including hot online marketing tips, insider info on what’s working in business right now and interviews with successful entrepreneurs. Discover how to attract more business and explode your profits by marketing your business and wiping the floor with your [...]
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal Clients Do You Want More Qualified Leads? Do You Want Better Results from Your Business Marketing Efforts? Has Your Target Audience Been Clearly Identified? Does Your Business Have Strong Visibility Online? If any of these apply then this book was written for you! Mastering Digital [...]
E-Commerce
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Brighton based Digital Marketing Agency ROARlocal.com produce a lively, informative monthly magazine called Digital Marketing Insider. Including hot online marketing tips, insider info on what’s working in business right now and interviews with successful entrepreneurs. Discover how to attract more business and explode your profits by marketing your business and wiping the floor with your [...]
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
If you are just starting out in business online, or have had a website or blog for some time but are still not making the kind of money you wish to online, free funnels can help. Free funnels are amongst the best tools online for: a-creating a profitable email marketing list (without spamming anyone!)b-capturing data [...]
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
E-Commerce
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Solo una minima parte (15%) delle persone che ti contattano in merito al tuo prodotto acquisterà entro 3 mesi mentre più del doppio (35%) lo farà nel prossimo anno e mezzo. Secondo Demand Matric, promuovere contenuti di valore genera 3 volte più Lead del marketing tradizionale ma richiede un investimento inferiore del 62%. E visto [...]