Learn growth hacking fast! The book includes examples, tactics and explanations of key concepts related to growth hacking. Its purpose is to provide easy information on growth hacking to managers – those who do not have time to gather information from dozens of fragmented blog posts. So instead of leaping around the Internet, you’ll find the necessary information on growth hacking in this e-book in a compact and easily understandable format. Important concepts are bolded, enabling quick browsing and reading. The chapters are short, so that busy managers can quickly browse through them.
After reading this book, managers will be well informed about state-of-the-art growth hacking tactics employed by companies such as AirBnB, Instagram, Groupon, and Facebook. This can help them gain a competitive advantage in their industry. Managers can also use the information in the book to make presentations in their companies.
Managers need this type of books – short, concise, and without extra marketing jargon. We hope you enjoy it!
No BS – guaranteed!
Growth hacking – something old, something new
Marketing has always relied on communication methods that reach millions of people via newspapers, TV, and radio. To access these channels, companies need to utilize advertising and media agencies, PR specialists, and hire marketing staff. However, in many industries these traditional channels have lost their initial appeal, as they have become expensive, fragmented, and too inflexible to manage. Marketers and their products
To understand growth hacking, consider how the Internet has changed the definition of a “product.” For centuries, a “product” has been a physical item, that can be exchanged by hand for money. In the age of the Internet, however, many products have turned into digital format; information items (information goods, as economists say), communication tools, and services that one can use, but not touch. In most companies, marketers have little impact on the product.
Growth hacking overcomes the disconnection between marketing and product development, as focusing on understanding the users, as well as how they will discover and utilize the product, will enable a firm to build features that help acquire and retain more users, rather than just spending more money on marketing. As put by Andrew Chen, a new breed of marketer/coder hybrids has emerged to take the marketing role in a company.