Algorithms to Live By: The Computer Science of Human Decisions
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Modern Propaganda is a book that dives into the art of influencing society, individuals, journalists, and the news media through digital communication. It also includes the interpretation and manipulation of data analytics and data patterns to influence behavior, using modern, digital marketing techniques. From leveraging social media, to creating fake outrage, to internet based media [...]
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“We need to deliver a great customer experience.’ How often have you heard these or similar statements? And how often has a manager given a clear and meaningful definition of what a great customer experience (CX) actually is, or even proposed an idea about how to accurately measure it? In many organizations CX has become [...]