Infographics: How to Drive a Ton of Traffic from Just One Page (Social Caffeine)

In social media, you’re in the business of information. It’s the currency you trade in. Only, unlike dollars, you can print your own. Your audience decides what’s priceless and what’s worthless. The value of your currency is up to them. If you learn to listen well to what your target market wants, you can produce value over and over again. Social media can make you wealthy, both in attention from your target market, and in hard cash.

One of the most effective ways to add value to information is to process it. To notice links between different ideas. To put it all together in a way that provokes your audience to rethink their ideas, or plants a new idea in their mind.

That’s what Infographics do.

Infographics share complex information in a simple way. They take a muddle of raw data, and bring it to focus, in perfect clarity. They add value to information.

In a phrase coined by an American ad man, a picture is worth a thousand words.

Infographics are pictures worth a thousand words, and they could be worth a whole lot more than a thousand words to your social media marketing campaign.

Internet users LOVE them. They’re an information junkie’s superfix.

This book approaches infographics from a social media marketing perspective. It’s about how to use infographics to bring you traffic, exposure and followers on social media. Inside, you’ll find:

•Why Internet users LOVE infographics and how infographics act as traffic magnets
•What is an infographic and why you should publish one
•The ingredients of a successful infographic with the best possible chance of going viral
•How to research your target audience to create an infographic you can be sure they’ll share over and over again
•How to listen on social media to know what your readers want from an infographic
•The basics of graphic design in infographics, including free and low-cost tools you can use to design your own infographics
•Sample infographics and links to thousands more
•Strategies to promote your infographic on social media
•Why and how you can make your infographic easy peasy to share