“I started writing this E-Book with the idea of helping marketing and sales managers in small and medium companies. In 20+ years of marketing and sales I’ve seen marketing and sales departments working out of silos and working against each other. This is a waste of resources and causes damage to companies everywhere. Some companies are not even aware that they have a problem.
Part 1 deals with subjects like content management and lead management and provides an overview of relevant issues in these areas. The goal of content marketing is to supply the customer with relevant information so that he can at any time decide that he wants to do business with you. In lead management it is not only about generating a lot of leads, but also nurturing those leads.
Part 2 deals with digital marketing and marketing technology. Topics that are covered include: your marketing team, personalised messages and the need for Marketing and IT to work together. In marketing technology, subjects are using smart data and big data, marketing automation to enhance productivity and insight and the connection between marketing automation and CRM.”
Errol S. van Engelen has a professional background of over 30 years in business and technology. He is owner/director of Bizzmaxx, a marketing service provider specialising in improving your sales funnel. Bizzmaxx offers services such as Digital Marketing, Marketing Technology and Marketing & Sales Alignment.