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Sales and Marketing
$14.58
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The [...]
Sales and Marketing
Email Marketing Techniques: Email Marketing Beginner’s Guide and Strategies
$17.81
Sales and Marketing
$6.54
Cold email is how I started my business. I originally used it to get interviews to gain knowledge on a particular market, then to get feedback on what I was building and finally to get demo calls to gain new customers as well as expand my network as a founder. It’s what made my business [...]
MANAGEMENT
$11.77
Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader’s guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of [...]
Sales and Marketing
$23.74
This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify. This book will help C-level executives and others who interface and collaborate with marketing departments to understand how [...]
E-Commerce
$16.30
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, [...]
Sales and Marketing
What Marketers Need to Know about Artificial Intelligence and Big Data: Introduction to AI Marketing
$4.56
Sales and Marketing
$15.99
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and [...]
Sales and Marketing
Customers the Day After Tomorrow: How to Attract Customers in a World of AI, Bots, and Automation
$28.67
Sales and Marketing
The Disappearing Product: Marketing and Markets in the Creative Industries
$31.59
Sales and Marketing
$9.00
Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesn’t start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: [...]
Sales and Marketing
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
$18.49