The definitive guide to Growth Hacking

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Growth hacking is THE buzzword for startups. Overlook “pivoting” and “iterating.” It’s all about growth hacking.

That’s the thing.

It’s almost annoying for individuals who have heard about it 1,000’s of times. And, it’s confusing for individuals who don’t know what it is.

Like it or not, growth hacking is occurring.

And, it’s the reason we get to see a couple of new startups, each and every year, with absolutely ridiculous growth rates.

A growth hacker finds a strategy within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. Growth hacking’s goal are based in marketing but driven by product instincts. A growth hacker lives at the intersection of data, product, and marketing. A growth hacker lives within the product team and has a technical vocabulary to implement what she or he wants.

The essential characteristic of a growth hacker is creativity. His or her mind is the most productive tool in their war chest. A growth hacker looks beyond adwords or search engine marketing for distribution. Traditional marketing channels continuously means high cost per acquisition and low life-time value as a result of high saturation. In an age of social users, the right growth strategy with the right product-market fit will lead to massive scale through viral loops.